You can never have enough reminders! Start 2012 out right and refresh your mind on the keys to success with your Twitter account. Dallas Lawrence doe a great job highlighting what you need to know in his Mashable article, 6 Tips for Handling Crises on Twitter. Here is an excerpt from his article.

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Despite widely discussed and accepted social media best practices, many of the most significant crisis poster children of 2011 failed to deploy the basic digital tactics necessary to cauterize potential threats before they metastasized into full-blown reputational disasters.

Some may be tempted to fault the dizzying speed of digital change for the current sad state of crisis preparedness, but the reality is that the basic rules of effective communications have not changed for generations.

From Gutenburg to Zuckerberg, the principles of sincerity, transparency, accuracy and speed still largely determine success or failure in the court of public opinion. What has changed – and what will continue to evolve over time — are the platforms that we use to communicate these principles. No platform in 2011 had a more profound impact on crisis awareness and response than Twitter.

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Read the full article

Still putting together your resolutions for the New Year? Check out these great tips by TO-FU Motion Graphics to clear the mental fog and keep the creative juices flowing. We’re spending the next few days cleaning inboxes and clearing our minds in prep for a prosperous, creative, and adventurous 2012!

Hope these 29 tips hit the spot for you and inspire more awesomeness in your world!  Happy New Year!

The Parallel team hopes you had a fantastic holiday season and a joyous New Year! We are back from our extended holiday vacation and are working on some great new articles to share with you. Stay tuned for more great articles in 2012!