Thanks to everyone who attended the UCSD Extension’s Tech America online marketing seminar last week. I hope the presentation inspired to learn more about social media and how you can apply it to your business.

You can download a copy of my presentation here, check it out on Slide Share, or contact me via my LinkedIn profile if you have any additional questions.
Cheers,
Steve

LinkedIn has over 65 million professionals in their network, it is amazing they don’t really get the buzz that both Twitter and Facebook command.  Last month, they introduced a new tool which might give them a boost in the buzz department. Similar to a Facebook Fan Page, you can now follow companies. Being a company follower on LinkedIn will get you status updates such as promotions, recent hires, and company profile updates. The initial launch interaction opportunities are fairly basic, but as the feature matures more opportunities will be released to improve communication between companies and individuals. 

It is extremely simple to follow a company.  For instance, you can follow Parallel Interactive Communications by going to our LinkedIn profile and click on the “Follow Company” link in the upper right hand corner.

LinkedIn also recently launched eight new features related to link sharing, status updates and posting articles similar to Facebook. What do you think? Can LinkedIn compete with Twitter and Facebook?  Read More

Just getting started with LinkedIn? Download Hubspot’s free ebook How to Use Linked In for Business. This guide has everything you need to know, from building and optimizing your personal profile, to starting and managing a LinkedIn group to using LinkedIn for lead generation. And don’t forget to connect your Twitter and LinkedIn accounts. It is easy to do and will ensure your content gets viewed.  And don’t forget to connect ; your Twitter and LinkedIn accounts. It is easy to do and will ensure your content gets viewed.

Social marketing is all about ‘eyeballs’. The more visible you are, the more popular you become. Learn how to take advantage of the opportunity to sync your Twitter and LinkedIn profiles by watching this tutorial video or viewing Hub Spot’s easy-to-use visual guide. Linking your profiles is easy-to-do and will ensure your content gets viewed. Use your status updates to make announcements, feature prominent messages and highlight special offers.