According to a report on Fox News, Internet addresses will run out in less than one year. The Internet protocol used today, IPv4, provides about 4 billion unique IP addresses that are used to identify each computer, website, or internet-connected device. This service, which was created 30 years ago, seemed like a perfect attempt at supplying enough IP address, but today there are only about 232 million IP addresses left. This number is rapidly going down due to the boom in smartphone and web-enable devices.

When IPv4 was created, smartphone technology had not been created yet, and the idea of devices such as refrigerators needing an IP address was absurd. Today, however, almost every electronic device can connect to the Internet.

One solution to this problem is IPv6. This new IP service would provide nearly 4 billion IP address to every person in the world. Unfortunately, this service has been frowned upon by many service providers because it would require a large amount of upgrades, and some users would completely have to purchase new hardware.

Until IPv6 is release, or a new solution is created, service providers may force customers to share IP address. This could ultimately cause some services, such as Gmail and iTunes, to cease to work.

Read the full article for more.

The iPhone is one of the most popular smartphones on the market, and much of its popularity is due to its App Store. The App Store allows iPhone, iPad, and iPod users to download applications for free or for a cost. These apps range from business apps to games and entertainment apps.

One app in particular is starting to generate a lot of buzz. This app is Talking Tom Cat. Created by Outfit7, Talking Tom Cat is a fun, entertainment app that allows users to interact with a 3D cat on their iPhone. You can interact with Tom by petting, poking, punching and tail pulling. Each action will get a different reaction from Tom. These range from Tom purring to yelling OUCH! If you poke or punch him too many times, he will fall to the floor dizzy. If left alone for too long, Tom will begin to yawn or sneeze to get your attention. Additional props, such as a glass of milk, also surround Tom.

This simple interaction is amusing, but the real value of Tom is his ability to mimic everything said to him. Tom records what is said and replays it in a humorous cat voice that varies in pitch based on the voice of the person being recorded. Whenever Tom is recording, he will turn a listening ear and a paw to the screen.

This feature gets even better by allowing you to record up to 30 seconds of Tom in action and send it directly to Facebook, YouTube, or send a direct email of the video. Sending this video to a friend is sure to get a few laughs. This fun and entertaining app is free to download and is a must have for people wanting to liven up their iPhone.

Check out Talking Tom Cat for yourself.

No matter where you look it seems like everyone has a cell phone in their hands. Whether they are talking, texting or playing games, people know cell phones are the latest crazy. It’s no surprise then that mobile apps are a hot commodity. A recent study shows that 21% of American wireless subscribers have smartphones, and even those who don’t are heavily adopting mobile app use. So just which app is leading the mobile app war? Facebook of course. Check out this article to see more stats and figures on the most popular apps.

Imagine a PC that is always on, travels with you anywhere, contains all your data – personal and professional – and is customizable for your needs.

Now imagine that it only weighs about 5 oz and is probably in your purse or pocket right now.

Smartphones will outnumber PCs approximately two to one within the next few years, according to a December 2009 report from Morgan Stanley. Smartphone sales are expected to grow by year-over-year to overtaking laptop sales.

So what does this mean to traditional marketing companies? A lot. There is an entire new audience out there – one that never visits a website or sits in front of the TV. And there are new technologies for doing things you can only do (or want to do) from a mobile device.

So how do you market for this device? Not by using the traditional dotcom approach.

Mobile users want things fast. They want relevant information – not the whole enchilada (or PDF). They want location-aware services that know they are on the move. They want apps that realize they aren’t using a mouse, can’t usually print anything out, may have limited bandwidth and are using a keyboard the size of a credit card. A different approach is needed designing for this medium. Read more

Is there value in spending time following eMarketing industry news? Is it worth the 10 minutes from your daily routine to monitor Internet changes? By keeping up with what is happening in the industry you will:

• Stay ahead of your competition
• Prevent wasted resources
• Become a thought leader
• Network with other professionals
• Drive strategy on information

Monitoring what is on the horizon is incredibly important. Check out this article from Hub Spot to learn more about why you should take the time to keep up with Internet news. If you set up a routine, monitoring online industry news doesn’t have to be a hassle.

The New Yorker has a light color scheme, with Times New Roman used for headlines and body copy.

Our clients often ask us very interesting questions. One question which comes up time and again is, “Why use that font?” It is common enough and seems simple enough to answer, but the truth is, font selection is based on solid research and countless design considerations. Typography Design Patterns and Best Practices , by Michael Martin, from Smashing Magazine can help with the answer the question.