Websites Influence Purchasing Decisions
If you think websites do not have an undue influence on consumer purchasing patterns, you should read Research Shows Websites Influence 97% of Client Purchasing Decisions. This article reveals the extent the results of a recent poll in which almost 100% of consumers admitted being influenced by a company/product website when making buying decisions. The article makes the case that various applications of web technology are now considered essential elements of a fully integrated marketing communications program. Additionally, the article goes on to explain that a poorly designed website lacking clear, cohesive content and navigation can actually hinder business success. Finally, the article contains a link to an intriguing webinar that discusses the way in which outbound marketing efforts should be reduced for inbound ones (using the web and social media). In fact, the author reveals how cost effective such marketing efforts are – showing SEO, social media, and email campaigns to be much lower cost than more traditional forms of marketing – and to offer much higher returns.
Tags: internet buying, purchasing decisions, web technology, website infunence
This entry was posted on Friday, January 22nd, 2010 at 5:33 pm and is filed under Thought Leadership, Websites, eCommerce, eMarketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
February 8th, 2010 at 3:38 pm
I was studying something else about this on another blog. Interesting. Your linear perspective on it is diametrically opposed to what I read in the first place. I am still mulling over the opposite points of view, but I’m tipped heavily toward yours. And regardless, that’s what is so good about modern democracy and the marketplace of thoughts on-line.
March 8th, 2010 at 7:13 am
Affiliate marketing is a great method for any business to market the products and services. There are dozens of benefits associated with this kind of marketing on both sides for the affiliate and the merchant.
March 31st, 2010 at 3:07 am
It seems that you’ve put a solid amount of effort into your article and I want to see a lot more of these on the Internet these days. I really got a kick out of your post. I do not have a bunch to to say in reply, I only wanted to register to say phenomenal work.
August 17th, 2010 at 7:16 am
Almost everyone that makesan income on the internet (even the millionaires) do so through affiliate marketing. Being successful in affiliate marketing involves applying the formula that makes other affiliate marketers successful. For instance, autoblogging. Autoblogging has been one of the least well-known forms of making money for quite some time… particularly because it’s quite difficult to make a good auto-blog. Yet, when done right, it can provide you with a lifetime of passive income with the only real work required being the setting up process. Video Marketing, and several other marketing strategies are all designed to drive traffic to your site, can be incorporated gradually in order to raise the position your site appears in the search engine results page when someone searches for a term related to your site. And yet, even this can be totally automated.
August 27th, 2010 at 2:35 pm
Tons of cash to be made on fiverr.com http://bit.ly/bemlAx