http://blog.parallelic.com/2010/03/16/thought-leadership-to-market-your-company-and-products/ social media blog :: your online marketing resource Fri, 09 Dec 2011 04:46:09 +0000 hourly 1 http://wordpress.org/?v=3.1 http://blog.parallelic.com/2010/03/16/thought-leadership-to-market-your-company-and-products/comment-page-1/#comment-525 Kirk Surry Tue, 30 Mar 2010 20:46:12 +0000 http://blog.parallelic.com/?p=650#comment-525 Hi Jim - Thanks for your response. Yes, I agree. Video is an essential tool for viral campaigns. In fact, Bell Rock Growers is currently working on a few videos to include in their social media marketing set to launch in 2011. Stay tuned! Hi Jim –
Thanks for your response. Yes, I agree. Video is an essential tool for viral campaigns. In fact, Bell Rock Growers is currently working on a few videos to include in their social media marketing set to launch in 2011. Stay tuned!

]]> http://blog.parallelic.com/2010/03/16/thought-leadership-to-market-your-company-and-products/comment-page-1/#comment-386 Jim Staylor Fri, 19 Mar 2010 08:35:34 +0000 http://blog.parallelic.com/?p=650#comment-386 Kirk - All good stuff. May I suggest another powerful piece of the thought leadership puzzle -- video. After working in video production for nearly 2 decades, I created an instructional DVD called, "How to Keep Your DO-IT-YOURSELF VIDEO From Looking Like You Did It Yourself." Sales typically took several months from initial contact to close. Since having the DVD, we have had six first-call closes. One client actually stopped mid meeting, went in the other room, came back with a check and said, "Let's get started." Other ways smart marketers use video: Vlogs, Webinars, Podcasts, Viral Video Campaigns, Video White Papers, Testimonials, etc. If you want to be seen as the expert, get on-camera and literally be seen as the expert. Kirk – All good stuff. May I suggest another powerful piece of the thought leadership puzzle — video. After working in video production for nearly 2 decades, I created an instructional DVD called, “How to Keep Your DO-IT-YOURSELF VIDEO From Looking Like You Did It Yourself.” Sales typically took several months from initial contact to close. Since having the DVD, we have had six first-call closes. One client actually stopped mid meeting, went in the other room, came back with a check and said, “Let’s get started.” Other ways smart marketers use video: Vlogs, Webinars, Podcasts, Viral Video Campaigns, Video White Papers, Testimonials, etc. If you want to be seen as the expert, get on-camera and literally be seen as the expert.

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