Crafting successful email marketing communications
Email marketing allows for the rapid creation and dissemination of information to your audience. In many ways, email marketing is the most cost effective way to touch customers.
However, email brings unique circumstances to the communication equation as well. Receipt of email is largely controlled by the email client – not the recipient/customer. So a customer may not receive email if his spam filter is set exceedingly high or the subject line of the email contains “flagged” keywords. Additionally, email may be read in various forms – subject line only in an inbox, the first few lines in preview mode, or in its entirety. Of course, the recipient may also receive and read email on a variety of platforms – laptops, PDAs, and more – and each of these brings unique parameters as well. 15 Email-Marketing Best Practices provides helpful tips on crafting successful email marketing communications.
This entry was posted on Tuesday, September 8th, 2009 at 4:26 pm and is filed under eMarketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
October 26th, 2009 at 12:50 pm
Thanks for the tips. They are helpful.
June 8th, 2010 at 1:03 am
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